I'm getting divorced (again)
Announcing The Louis Shulman Podcast 🎉
🔔 Special Announcement 🔔
The Orbit Marketing Podcast is now The Louis Shulman Podcast.
This coincides with also rebranding the Orbit Marketing Newsletter to Digital Gravity (explanation here) albeit for separate reasons.
Here’s ~400 words explaining why and what to expect moving forward.
Why The Divorce (ie, Rebrand)
I started podcasting 5 years ago because I love talking to brilliant people.
And having a platform opened the doors to more brilliant people.
But at some point on the path, I got busy growing a company, and lumped the podcast in with the business to keep things cohesive.
This decision backfired.
Branding the show with "Orbit Marketing" corrupted my love of the game.
There were incredible guests I wanted to interview who felt "off brand."
Topics I wanted to explore that didn't fit the "email newsletter" constraint.
Opinions I wanted to express that represent me, but not the company.
The podcast became less fun. And fun was the whole point.
I didn't start podcasting as a marketing strategy.
I started it to have conversations with brilliant people.
And trying to profit off my favorite hobby nearly killed it, so I'm making a U-Turn.
What To Expect From Here 👇
I'm reframing podcasting as nothing more than another social channel.
If you want to see my best photos, you'll follow my Instagram.
If you want to listen to my best conversations, you'll follow my podcast.
And if you don't want to do either, then no hard feelings.
Orbit Marketing as a company is still firing on all cylinders, but the podcast needed a divorce.
The spillover benefits for business are just that - spillover. Nice to have, but not THE factor to prioritize above all others.
A branded podcast can succeed if it is extremely focused, but that's not the game I wanted to play.
Digital Gravity is our focused "learn about content marketing" publication.
It's already generating leads after 3 weeks. Focused and effective.
But the podcast is my open-ended passion project. Done for its own sake.
The conversations I've recorded and the guests I've met have shattered limiting beliefs, catalyzed important friendships, and changed the trajectory of my life.
Life-changing is an overused cliche, but I mean it with my whole soul.
If everything “Orbit” burned down tomorrow, I'd help people start their own personal podcasts. They're the best life and career cheat code I've ever found.
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I've documented my business journey since my junior year at Bama.
I published almost 100 episodes before making my first $100 online.
Now we have 3 separate, growing businesses, a team of 15, dozens of active clients, 300 videos on the channel, and no plans to slow anything down.
So if you'd like to periodically keep up with the next 5 years of the journey, subscribe on YouTube or Spotify.
Love it. The perfect balance!